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Market Research and Analysis

DSG conducts detailed research and analysis of economic/demographic data and trends that impact various aspects of the real estate market.  Our product recommendation and feasibility studies help property owners identify viable product types and project elements and reasonable attainable rental and/or sales value projections for the finished project. We routinely design custom studies to meet the specific needs of our clients.

Market Research and Analysis Projects
Apartment Market Surveys

DSG conducts semi-annual rent surveys of the multi-family housing markets in Ventura and Santa Barbara counties. The resulting data is used by cities to assess local housing needs, by employers to quantify workforce housing affordability and by property owners and developers to understand overall market dynamics.

Our Apartment Market Surveys are available for sale from DSG and are published annually by:
  • University of California Santa Barbara, Economic Forecast Project 
  • California Economic Forecast 
  • California Lutheran University Center for Economic Research and Forecasting 
Affordable Housing Studies
Casa San Juan
Our firm provides research and analysis to public agencies (such as housing authorities), to assist in meeting HUD reporting requirements. We also prepare required demand studies needed by affordable housing providers to secure low income housing tax credits and bond financing for the development of new affordable housing. 
Affordable Housing Studies Include:
  • Rent reasonableness studies for HUD compliance
  • Demand studies for LIHTC applications
  • Feasibility studies and product recommendations for new development
  • Appeals to HUD for annual adjustment factor reductions
Market Feasibility Studies

Pacific PointeDSG assists clients in assessing market feasibility for project design and product mix concepts prior to making significant investments in development approval processing.  It is critically important to understand how a proposed project fits within existing market dynamics and if proposed product types are likely to generate the level of return necessary to justify development expenses.  

This type of analysis is equally important when considering significant upgrades or improvements to existing facilities. DSG provides accurate research and analysis to help clients assess project feasibility through its market studies, a useful tool in securing project financing or investment partners.

With recent economic shifts, there are many properties with entitlement approvals for projects that are not viable in today’s market. Our firm is uniquely qualified to assist property owners, receivers, trustees and lenders in assessing the feasibility of current approvals and seeking modifications needed to re-establish project viability.

Market and Research Services include:
  • Work-out recommendations
  • Feasibility studies and product recommendations for new development
  • Feasibility studies for property upgrades or repositioning
  • Market and demand studies for project financing
  • Opinion of Value assessments for lenders, owners, trustees and receivers
  • Market studies to support local coastal plan amendments
  • Expert witness testimony
Select Research and Analysis Client List
  • Area Housing Authority of the County of Ventura
    Thousand Oaks, California
  • Oxnard Housing Authority
    , California
  • Housing Authority of the City of San Buenaventura
    , California
  • University of California Santa Barbara - Economic Forecast Project
    Santa Barbara
    , California
  • California Lutheran University
    Center for Economic Research & Forecasting

    Thousand Oaks
    , California
  • The California Economic Forecast
    Santa Barbara
    , California
  • Shea Properties
    Aliso Viejo
    , California
  • Centex Homes
    Irvine, California
  • Many Mansions
    Thousand Oaks
    , California
  • Avion Development, LLC
    San Diego
    , California
  • Interstate Equities Corporation (IEC)
    Los Altos
    , California
  • Row Park Associates, LLC
    , California
  • James S. Bower Foundation
    Santa Barbara, California
  • SIA Partners
    Santa Barbara
    , California
  • Metropolitan Theaters
  • Los Angeles, California
  • City of Santa Paula
  • Santa Paula, California
  • City of Goleta
  • Goleta, California
  • Watt Companies
  • Santa Monica California
  • Wheeler & Associates 
  • Westlake Village, California
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